A #ratrace is a term used to describe an ongoing, competitive struggle for wealth or power. It’s derived from the idea of lab rats running through mazes trying to find a piece of cheese – it reflects the idea of being constantly on the move and competing with others for a particular goal, in a relentless, predetermined cycle. The #ratrace can reflect any sort of struggle for success in a fast-paced, dog-eat-dog modern world – whether it be a race for a promotion, a new job title, or a wealthy luxury lifestyle.